|The Major Projects|
Mr. Lahcen HADDAD
Minister of Tourism
Since the global economic crisis beginnings, Moroccan tourism has been able to withstand resulting uncertainties thanks to His Majesty the King's gracious concern for the sector, solid structural bases, appropriate strategic choices and all stakeholders commitment to a strong and sustainable public/private partnership.
A Vision, goals set and results achieved - Tourism sector has found its momentum
Tourism fiures for 2013 speak for themselves: 10.046 million tourists, 60 billion dirhams revenue in foreign currency, 13,000 young people trained across the Kingdom, 20,000 jobs created and 19 billion dirhams in investments agreed upon. Vision 2020 aims to carry on from Vision 2010, stimulating more intensive and better targeted action.
We believe more than ever in the target of 20 million visitors in 2020. In order to achieve it, we have to ensure growth of around 8% in 2014 and 10% in 2015, with the ultimate objective of increasing the tourism sector's GDP share in the national GDP by two points, and consequently more than doubling annual tourism revenue from the present 60 billion dirhams to a full 140 billion by 2020.
The Vision 2020 tourism strategy adopted by Morocco in order to achieve the positioning it deserves as a tourist destination of excellence, aims to double the size of the sector in terms of arrivals, bed capacities, jobs, investment and revenue, with the objective to make the Kingdom one of the 20 top tourist destinations worldwide by 2020, acknowledged as a benchmark destination in the Mediterranean region as to sustainable development.
Vision 2020 – an ambitious, integrated and value-creating strategy
Vision 2020 is based on far-reaching spatial planning principles that seek to foster the socioeconomic development in all Kingdom's regions through a new governance structure and an integrated approach to sustainable development that respects the environment and sociocultural authenticity.
Tourism sector's economic performance is also based on a more proactive and better targeted promotional policy aimed at new emerging markets as well as new distribution channels (in which new technologies have come to play a key role), not to mention the strengthening of airline services to the Kingdom's various tourist destinations.
Domestic tourism is also a major lever for the sector's development. With the creation of "Biladi" tourist resorts, we hope to gain a 40% share of the internal tourism market.
Achievement of the sector's strategic ambitions depends greatly on the competitiveness of its professionals, which is why we have set up mechanisms for improvement of tourism companies' competitiveness along with levers of support to investment, essentially destined for less mature areas and projects mostly in demand.
The tourist industry plays a major role in the national economy, and the Moroccan government is determined to maintain its momentum and work towards achieving goals for strategic tourism's vision by 2020.